The domain was owned by a messaging app startup.
When Meta first put out its Twitter replacement Threads, people pointed out the company didn’t get the threads.com domain first and had to put the website on threads.net instead. At the time, threads.com was held by a messaging app startup, which was apparently cautious about the prospect of rebranding its entire business.
But then the startup was acquired by Shopify. And Meta did, at last, get hands on the threads.com domain for an undisclosed sum. And now Meta is migrating Threads’ site to threads.com, which will see it add various features that were much needed for the web version of Threads.
The updated website now includes a new composer that pops up in a separate window, so you can continue to browse your feeds while crafting a new post. It also makes it possible to scroll through your custom feeds with a single-column view (similar to the Threads mobile app), and adds a menu shortcut for saved posts. (Previously, the only way to see saved posts on the web was to add them as a pinned column.)
Meta is making more effort to attract users from X. Meta has said that it is experimenting with a new feature that will allow users to upload a list of people they follow on X and find their accounts on Threads. The feature is currently in beta and Meta has noted that the feature is a bit hard to use. Meta said that the data can take up to three days to be downloaded from X and it is not a straightforward process. In addition to helping users find familiar accounts on Threads, Meta could gain significant insights into user behavior on other platforms.
