Content creators al off kinds, authors included, are seeing the promotional and revenue-generating potential of merchandise. It’s long been part of book publicity campaigns and with promotion costs skyrocketing, it’s a smart way to advertise for free. Any book can benefit from merchandising but...
For most authors, it's a goal to see their book on the shelves of prominent book retailers. It's part of book marketing plans and represents acceptance and affirmation of their work. But sometimes, the route to coveted space on a store shelf can be multi-step. The first step is selling the store...