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Ruchika oberoi

Staff member
Mar 27, 2022

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Now, don’t get me wrong. Making money isn’t magic. Most decent marketers can create income on demand.

That’s not it.

The magic is how excited people were to read it all. How these pieces still make money today. How I’ve used each of them over and over to make 7-figures, without doing more work.

The magic isn’t just the money, but the magnetism: the way each of these cast its own spell that has ripples to this day.

For example: that olive oil email I mentioned?

The first time I sent it out to my mailing list, it generated over $25,000.

That was a pretty good day.

Over the last few years, I’ve sent it out in newsletters, put snippets of it on social media, even used it in some of my keynotes.

Each time, it makes money.
Now, it’s certainly not my most profitable piece of copy, but it’s one of my favorites.

I mean, we’re talking about over $160 thousand dollars generated by writing about olive oil.

In one email. Which I wrote at the gym…between sets. Over six years ago.

More importantly: to this day, people still tell me it’s one of their favorite things I’ve written.

And every time I use it, people are excited to read it, even if they don’t buy. (And many of them do.)

THAT is magic.