The reason you're seeing an overall downtrend in your SERP (Search Engine Results Page) ranking is because of a recent algorithm update by a search engine such as Google. It has probably been due to issues related to your content quality and relevance, technical considerations, or backlink profile, so take some time checking through your website and fix whatever needs correcting in order to get back to your previous position.
Search engine results page ranking likely decreases due to a change in the algorithm set by an external source, for instance, by Google, which may end up hurting the site's average rank due to possible issues with its content quality, technical aspects, rendering issues with relevance, or backlink profile. For you, it means that a site analysis will be in order. If really anything requires any adjustment, then it will be necessary to make those necessary configurations to be able to recover the lost positioning.
A few of the important reasons concerning drooped SERP after an update:
Poor quality of content:
Your content is obsolete, does not offer meaningful information, and is not optimized according to the latest search trends: the algorithm could deem your content less relevant.
Backlink profile problems:
Dramatic decrease in quality links or sudden upsurge in low-quality links may raise search engine's flags for potential problems.
Keyword stuffing:
Keyword stuffing on one of the pages can attract the wrath of search engines.
Algorithm changes:
Google has a habit of changing its algorithms but when a website is least bothered and never optimizes the site for fresh changes, the rankings may also drop.
Conduct a technical SEO audit concerning loading fast, being mobile responsive, and having no broken links.
Analyze your backlink profile: Examine the completeness of your backlinks. Find low-quality backlinks, if any, disavow those backwards with appropriate actions taken.
Keyword finding: find and highlight the relevant keywords with good search volume but little competition.
Make sich title tags as well as meta and header tags with these following relevant keywords.
Content optimization:
Create High-Quality Content that meets User Intent and provides Valuable Information.
Improve Internal Linking Structure to Guide Users on the Website.
Any significant fluctuations or changes in your rankings should prompt a corrective action.
Keep up with news from Google:
Read official announcements from Google on the subject of algorithm updates to be aware of when they come up so you can change your SEO strategy accordingly.
Search engine results page ranking likely decreases due to a change in the algorithm set by an external source, for instance, by Google, which may end up hurting the site's average rank due to possible issues with its content quality, technical aspects, rendering issues with relevance, or backlink profile. For you, it means that a site analysis will be in order. If really anything requires any adjustment, then it will be necessary to make those necessary configurations to be able to recover the lost positioning.
A few of the important reasons concerning drooped SERP after an update:
Poor quality of content:
Your content is obsolete, does not offer meaningful information, and is not optimized according to the latest search trends: the algorithm could deem your content less relevant.
Issues with technology:
Site loading speed; mobile responsiveness; broken link and wrong structure can have bad consequences on ranking.Backlink profile problems:
Dramatic decrease in quality links or sudden upsurge in low-quality links may raise search engine's flags for potential problems.
Keyword stuffing:
Keyword stuffing on one of the pages can attract the wrath of search engines.
Algorithm changes:
Google has a habit of changing its algorithms but when a website is least bothered and never optimizes the site for fresh changes, the rankings may also drop.
Conduct a diagnosis on your website:
Perform a content audit: Evaluate your existing content in terms of its quality and relevance, and refresh or remove out-of-date content.Conduct a technical SEO audit concerning loading fast, being mobile responsive, and having no broken links.
Analyze your backlink profile: Examine the completeness of your backlinks. Find low-quality backlinks, if any, disavow those backwards with appropriate actions taken.
Keyword finding: find and highlight the relevant keywords with good search volume but little competition.
Make sich title tags as well as meta and header tags with these following relevant keywords.
Content optimization:
Create High-Quality Content that meets User Intent and provides Valuable Information.
Improve Internal Linking Structure to Guide Users on the Website.
Monitor your rankings:
Use SEO tools to track the ranking of your site for various target keywords.Any significant fluctuations or changes in your rankings should prompt a corrective action.
Keep up with news from Google:
Read official announcements from Google on the subject of algorithm updates to be aware of when they come up so you can change your SEO strategy accordingly.