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Reddit launches AI-powered 'Reddit Answers' search

Леонидас

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Mar 26, 2022
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You are free to disengage from including "Reddit" in all of your Google searches.​


At the beginning of this year, Reddit took a firm stance against artificial intelligence (AI) businesses and major search engines, stating that companies would not be permitted to scrape its website unless they entered into license agreements with the internet platform. The "front page of the internet" is now offering its very own search feature that is powered by artificial intelligence.

The tool, which is referred to as "Reddit Answers," offers a "conversational interface" that summarizes conversations and postings from all around the site. The objective is for Reddit to be able to immediately deliver appropriate results for queries that users may otherwise obtain via Google searches, where it is becoming increasingly usual to append "Reddit" to queries. This will be accomplished by relying on content from all public subreddits that are moderated for sexually explicit content.

In spite of the fact that this seems a lot like a search engine that is built on Reddit, the Vice President of Product for Reddit Answers, Serkan Piantino, has stated that the platform is not necessarily attempting to come up with a single response in the same way that you might anticipate from a Google search. On the other hand, the tools brought to light a few bullet points that were extracted directly from relevant threads on Reddit. The UI includes direct links to those chats, as well as comparable subreddits that allow users to go deeper into issues that are similar to those previously discussed. "A major theme is that it does sort of guide you towards the content itself, rather than trying to represent an answer on its own," Piantino says in an interview with Indiasocialbook.

Reddit provided me with early access to the function, and the current version appears to be something similar to the artificial intelligence search suggestions that Meta offers on Instagram. It includes a few dozen suggested inquiries and emoticons that accompany them. However, the responses are comprehensive and provide direct links to comments that have received a significant number of votes from a variety of subreddits where Redditors have previously provided their opinions on topics that are comparable. This is something that is beneficial because some of the findings might not make sense if the greater context from the thread is not taken into consideration (for example, in the answer screenshotted in Adobe that includes an image of Price Harry).

An additional thing that I observed was that a significant number of the built-in suggestions on Reddit were oriented upon product questions, such as "best robot vacuum" or "best vitamin C serum." Although this may not come as a complete surprise, given that a significant number of individuals currently consult Reddit forums for purchasing guidance, it does raise worries regarding the possibility that the firm may potentially make money off of the new search option. When I asked Piantino about it, he responded by saying, "It's something that we've thought about at a high level, but we have no immediate plans for monetization."

For the time being, he stated that the feature is still in the beta stage and will be gradually implemented. As of today, Reddit Answers is being made available to a "limited number" of users in the United States on both the web and iOS. A more widespread deployment is anticipated to take place sometime in the following year.