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[100% FREE UDEMY COUPON] COMPLETE GOOGLE ADS COURSE FOR BEGINNERS | 2024 EDITION

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Mar 27, 2022
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Master the Essentials of Google Ads in 2024 | A Comprehensive Google Ads Course Tailored for Beginners | PPC Mastery





What you'll learn​

  • Understanding the basics of Google Ads: terminology, account structure, and campaign types.
  • Setting up a Google Ads account from scratch.
  • Conducting keyword research to identify relevant search terms for ad targeting.
  • Creating compelling ad copy that drives clicks and conversions.
  • Designing effective landing pages that maximize conversion rates.
  • Exploring various ad formats and extensions to enhance ad performance.
  • Setting and optimizing campaign budgets to maximize return on investment (ROI).
  • Utilizing targeting options such as location, demographics, and interests to reach the right audience.
  • Implementing conversion tracking to measure the success of ad campaigns.
  • Understanding the Quality Score and its impact on ad performance and cost.
  • Analyzing campaign performance using Google Ads reports and metrics.
  • Implementing bidding strategies to optimize ad placement and cost-per-click (CPC).
  • Creating and optimizing display ads to reach potential customers across the Google Display Network.
  • Utilizing remarketing techniques to re-engage with users who have previously interacted with your website or ads.
  • Leveraging ad scheduling and ad delivery optimizations to reach audiences at the most opportune times.
  • Understanding the importance of ad relevance and landing page experience for campaign success.
  • Exploring advanced targeting options such as custom audiences and similar audiences.
  • A/B testing ad variations to identify the most effective messaging and design elements.
  • Implementing ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and engagement.
  • Developing strategies for ongoing campaign management, optimization, and continuous improvement.
 
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