Google appears to undergo frequent changes.
According to the majority of analysts, Google updates its search algorithm between 500 and 600 times a year.
That translates to once or twice per day.
Some of these modifications are substantial and may alter how we approach writing for SEO, even though the majority of these changes don't materially alter the SEO environment.
However, several of Google's algorithms, such as Florida, Panda, Penguin, RankBrain, etc., are well-known and have virtually attained legendary status. These algorithms have had a significant impact on the history of SEO and the ranks (and revenue) of websites.
However, because their impact on SERPs is so minimal, the majority of changes are far smaller, and some Google algorithm tweaks even go completely unreported.
Because of this, monitoring and staying current with the constant changes is essential for success online.
According to the majority of analysts, Google updates its search algorithm between 500 and 600 times a year.
That translates to once or twice per day.
Some of these modifications are substantial and may alter how we approach writing for SEO, even though the majority of these changes don't materially alter the SEO environment.
However, several of Google's algorithms, such as Florida, Panda, Penguin, RankBrain, etc., are well-known and have virtually attained legendary status. These algorithms have had a significant impact on the history of SEO and the ranks (and revenue) of websites.
However, because their impact on SERPs is so minimal, the majority of changes are far smaller, and some Google algorithm tweaks even go completely unreported.
Because of this, monitoring and staying current with the constant changes is essential for success online.
